You may have heard that Facebook is changing its algorithm to show less public content in your feed. The goal is to get people to engage more with their feed, using the personal connections you have with real-live people, versus paying advertisers.
About a month ago, Mark Zuckerberg announced:
The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
And while I’m not actually on Facebook enough to notice a huge shift in my own life, a number of friends have commented on it. One more instance of Facebook just doing its own thing and messing around with the platform — love it or hate it — that a lot of people have come to depend on for keeping connected to their personal networks.
What I find particularly interesting about this move, is that it’s making the digital experience of Facebook more analog. And it’s making it behave more like our own neural networks, which rely on the analog synapses to transmit not only sense information, but also let us do something with/about it.
So, what does that mean? Digital? Analog? What’s that about, and who cares?
Ahem… here’s the high-level view:
Digital signals are binary on/off — they’re either there, or they’re not. And as data about the sensation of stepping on a tack travels — OW! OW! OW! — along your nerves, until it reaches your synaptic cleft, where it suddenly becomes “analog”, or varied. It’s just just about whether pain is there or not. It’s pain the context of the many, many neurotransmitters and synaptic processes which interact with the pain signals traveling along.
Very roughly, it’s like this:
Oh, look… a tack — OW! OW! OW! — and then when the pain signal hits the synaptic cleft, you have a slightly different experience, where more of your body is interacting with that data and doing something with it. Glial cells interact with the neurotransmitters. The little packets of dopamine or serotonin or histamine trigger interactions with other “stuff” in our system, and our experience gets “built out” by all that interaction. We feel things other than “just” the pain. It’s not just about whether our tissues are being damaged by a pointy object; it’s about everything that goes along with that. And after the pain gets to the other side of the cleft, the signal continues on as something that “just is”, rather than being something varied or subject to interpretation.
Until it hits the next synapse, where it goes analog again.
So, very, very roughly, that’s the difference between digital and analog.
And in a very real way, Facebook is trying to become more analog:
Shifting people from a digital Pissed Off / Not Pissed Off state, to being more thoughtful, more engaged, having more variation in the “signal” that’s transmitting through the vast network of interconnected Facebook users.
It’s a worthy goal, to get people out of the mindless On/Off state of intense arousal.
The only problem is… opioids. And how social media gets us addicted to them. It’s not just dopamine that Facebook triggers. Also, the opioids our own bodies produce (called “endogenous opioids”).
But more on that later. I’ll just leave this here, for now:
Facebook’s change may not make sense to a lot of people. It may seem cynical, or it might seem like too little, too little. But in fact, with this shift they’re actually more closely emulating the human neurological system, ostensibly in hopes of mitigating the damage from a predominantly digital experience.
We’ll see how that works out.